Professional website. Why SEO is important
Site SEO Do you want to learn everything about SEO?
Before we teach you how SEO works and how to do it, we will first define SEO and then we will look at how SEO works.
Website SEO is starting a business in today's world. Website SEO is optimization and better visibility. SEO is increasing sales. SEO is the operational solution of the sales team for better customer communication.
Don't limit your site's SEO to the first page of Google. Use site SEO to improve your business. Sometimes a photo can create an entry for you that hours of marketing can't. Get to know your customer before SEO.
It is better to say that before starting SEO, get to know a little about marketing and then a little about content marketing.
Knowing your target market is a big step for SEO. A targeted SEO can change your business.
Site SEO or SEO?
Site SEO or SEO?
Site SEO refers to any activity that is done in order to improve the site for better visibility in search engines.
SEO can be done for anything, Telegram channel or Instagram page, even for an application published by a developer and ...
SEO sites are changing every day with the changes in search engine algorithms.
This article is the result of professional SEO experience for some of the best brands, Stay with us and send us your SEO experiences.
What Is SEO / Search Engine Optimization?
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
How does SEO work?
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.
Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.
Our SEO success factors can be considered proxies for aspects of the user experience. It’s how search bots estimate exactly how well a website or web page can give the searcher what they’re searching for.
Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. That’s where we come in.
Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawlability and speed are important site architecture factors.
The newly updated SEO Periodic Table also includes a list of Toxins that detract from SEO best practices. These are shortcuts or tricks that may have been sufficient to guarantee a high ranking back in the day when the engines’ methods were much less sophisticated. And, they might even work for a short time now — at least until you’re caught.
We’ve also got a brand new Niches section that deep-dives into the SEO success factors behind three key niches: Local SEO, News/Publishing, and Ecommerce SEO. While our overall SEO Periodic Table will help you with the best practices, knowing the nuances of SEO for each of these Niches can help you succeed in search results for your small business, recipe blog, and/or online store.
The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.
SEO, What is SEO?
SEO stands for Search Engine Optimization, It means "search engine optimization".
In simple words, SEO is the process of improving the ranking of the site so that the site has more visitors.
When users search for products or services related to your business in Google, Bing, etc., the better your site ranks in the search results, the more likely you are to attract customers to your business.
SEO site in simple language
SEO site in simple language
SEO refers to techniques that help your website rank higher in search engine results pages (SERPs).
Simply put, if you search for a word in Google, you will see a lot of sites. Following the principles and techniques, these sites are listed on the first page of Google. One of these techniques is SEO, which helps to increase the ranking of the site. The high search of some words by users will increase the income of the first page sites to a great extent.
If you search the phrase "buying natural honey" on Google, you will find that this phrase is searched 11,000,000 times by Iranian users on Google every month. That is, 11,000,000 users are looking to use natural honey.
If a honey producer (beekeeper) has a website and works well on its SEO, it will be seen on the first page of Google. If it is in ranks 1 to 3, a large number of people who search for this word will enter the desired honey site.
Users entering the site can increase the number of natural honey customers of this producer. By placing articles about the benefits of using honey in the prevention and treatment of diseases, it can increase users' information and increase the sales of their products.
Now, if this producer, in addition to honey, also operates in the field of selling other bee products or beekeeping equipment, he will get more profit by attracting more customers and selling these products.
It should be noted that SEO is a digital traction channel to increase sales. SEO that does not increase the sales of a company, store or any other site cannot be considered SEO. seo is not just an erosion job to get a Google position!!! SEO is the art of being seen in the best place to sell. Use SEO to sell more, not to be seen in the eyes of competitors! They see you, so you don't need to spend money and increase the position of your site.
At first, it is better to make it clear that SEO does not mean deceiving or manipulating search engines, but SEO is a process that should be done to improve the user's relationship with the site.
Why should we SEO our site? Why should we care about the SEO of our site?
While paid advertising, social media, and other online platforms can generate traffic for websites, the majority of online traffic is driven by search engines.
Organic search results show us that website SEO looks more authentic to savvy searchers and gets more clicks than paid ads. For example, of all real estate searches in the United States, only 2.8% of people click on paid ads.
In short, SEO generates more traffic on mobile and desktop than any other way. SEO is also one of the only online marketing channels that, if set up correctly, can continue to be profitable over time.
If you provide great content that deserves to rank for the right keywords, your traffic will skyrocket over time, while advertising requires an ongoing budget to drive traffic to your site.
Who needs SEO site?
All businesses need SEO because SEO is the most sustainable and cost-effective way to reach potential costomers at any time of the day or night. Every year, SEO is needed more and more than before.
As consumers and customers flock to online marketplaces, business owners of even the most traditional businesses find that they need to accelerate the shift to digital marketing.
How to SEO your site?If you want to do your own SEO site, you must be trained. Without having skills and just by reading a few articles, website SEO can cause various problems on your site that may cause irreparable damage to your site. Before doing anything, it is better to get help from an SEO expert or a reputable SEO company to guide you in SEO and site optimization.
The impact of SEO in business
The impact of SEO in business
In today's competitive market, it is very important to be seen in the most comprehensive globaladvertising space, the Internet. This is done using various traction channels, including online advertising, Google advertising, social media marketing, application marketing, SEO, etc.
But why is SEO so important for businesses?!First of all, we must say that the importance of this is not the same for all businesses. But for most online businesses, SEO is very important, and we will discuss 3 very important reasons:
Why is SEO important for businesses?
With basic and targeted SEO, you can introduce people to your site who are exactly looking for you (product or service) and you can easily convert them from potential customers to actual customers.
Less expensive than other digital marketing methods
Also, you will spend much less than other digital marketing methods, but you will reach a high percentage of customers in your field.
Gaining trust and credibility
By searching on Google, the audience is looking for a solution to their problem or to meet their need, and by appearing in the Google results, you have the opportunity to solve the problem of these audience and gain their trust.
SEO and marketing
One of the most important parts of digital marketing is SEO. Most of the searches that are done are done with a commercial purpose. This means that every year people search on Google and different sites to find information about different products and services.
Being more visible and ranking higher in search results than your competitors can have a significant impact on your bottom line. Using rich information and articles related to the topic can help increase site traffic.
When people can find answers to their questions and needs on one site, they do not refer to other sites and remain on the same initial site.
Once you understand what your website users want, you can implement that knowledge throughout your website, social media features, and more.
Research results show that people in different countries of the world use search engines 6-7 billion times. 70-80% of users do not enter advertising links.
People who click on a link to your site and come online will cost you less to convert than people you attract through marketing.
Currently, most of the users search for the goods and services they need on mobile. According to studies, from 2015 onwards, mobile search has become more than desktop and the share of desktop among search tools has reached less than 50%.
Types of SEO
There are three types of SEO operations, which include white hat SEO, gray hat SEO, and black hat SEO.
سئو کلاه سفید White Hat Seo :
In white SEO, all SEO operations are completely legal and follow Google's rules. In this method, content is basically produced and published on the site. Sites that produce content based on this have a good future.
سئو کلاه خاکستری Gray Hat Seo :
SEOs are very interested in this type of SEO. More than 50% of sites use this method for SEO. Gray SEO is less risky and it takes a short time to be on the first page and a Google link. Less cost and saving time are among the features of gray SEO.
سئو کلاه سیاه Black Hat Seo :
Using black SEO requires a lot of expertise. So if you do not have much information in this field, it is better not to use this method.
In black hat SEO, you need to know what to do in any situation. What move should you use to make your site go up? In this type of SEO, you have no right to be wrong. If you make a mistake and the path of your SEO operation is determined, Google will definitely fine you.