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12 Best SEO Plugins & Tools for WordPress in 2023

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The best WordPress SEO plugins make it simple and easy to manage the search engine optimization of your WordPress websites. 
Adding the right set of SEO plugins and tools to your WordPress website is the easiest way to get more organic traffic from search engines like Google. Even beginners without a lot of experience can get great results.
WordPress site owners have a huge number of choices when it comes to search engine optimization (SEO) plugins and tools. Check out our roundup below and find the best SEO plugin for WordPress to boost your site and page rankings.


1- YOUST SEO

REASONS TO BUY:
 
+tool
 +Meta editing
+Implement schema
+Linking suggestions

REASONS TO AVOID:

-Premium version a little pricey
-Only 1 keyword per page on free version

Yoast is probably the most popular and established SEO plugin for WordPress, and it comes in both a feature-packed free version and paid-for advanced version.


Features That Make Yoast SEO a Great Choice:


•    Type in keywords and analyze how well you have optimized for those keywords on pages and posts.
•    See exactly what your Google search engine result is going to look like. With this, you can adjust the meta description and title to make it more appealing and keyword-rich.
•    A readability check is completed on all pages to understand if you need to break up paragraphs or add elements like numbered lists or headers.
•    The plugin detects if you have duplicate content in your page or post.
•    Yoast has some of the best resources and support we have ever seen from a plugin developer.
•    They also update the plugin every two weeks.
•    The premium plugin provides a redirect manager, free support, content insights, and an ad-free interface on the backend.


 If you have a team of writers who work in-house, they’ll love that this plugin prioritizes the reader experience and provides actionable tips for optimizing content. With Yoast, they can delight readers and search engines without having to memorize every SEO best practice.


2-ALL IN ONE SEO PACK:


All in One SEO (AIOSEO) is one of the best WordPress SEO plugin to optimize your entire site. It helps you improve your web pages’ rankings and grow organic traffic. The plugin offers an amazing set of features that makes all your SEO tasks quicker and easier.

REASONS TO BUY:

+Essential features
+Easy for beginners
+Redirect manager
+API extends functionality

REASONS TO AVOID

-Priority support restricted to Pro and Elite versions
-Basic subscription permits use on a single site

For beginners, the All in One SEO Pack comes with a good range of pre-configured settings so you don't need to worry about these. A sitemap of your content is automatically generated, and there are additional image and RSS sitemap options available.
Experienced users have the option to customize these as required, and the All in One SEO Pack also comes with its own API so that other plugins and themes can extend its functionality. On top of this, the All in One SEO Pack is also optimized to work with WooCommerce.


3-SQUIRRLY SEO:


Squirrly SEO aims to make tweaking your pages to improve your ranking as visually interesting as possible. This makes it very appealing to newcomers, but there’s more than enough here to also entice SEO veterans.

REASONS TO BUY:

+Real-time SEO advice
+Offers great control over your site and performance
+Real-time analysis

REASONS TO AVOID

-Interface divides opinion
-Limited free version

SEO Squirrly is marketed for people who aren’t SEO experts. It lives up to that claim by offering a complete SEO suite without complicated elements. SEO Squirrly generates SEO recommendations differently than the other plugins we’ve already outlined. You start by typing in your article topic. The desired keyword is also punched in so that when you continue writing your content, a series of green lights is activated in real-time. It’s almost like you have an expert whispering into your ear as you’re writing.


4- SEO PRESS:


SEOPress is a freemium SEO plugin for WordPress with no ads. It’s completely white-labeled with no footprints, even in the free version. It’s simple, fast, and powerful, letting you manage all of your titles and meta descriptions for posts/pages/post types/terms.

REASONS TO BUY:

+Feature-packed free version
+Social media focus
+Advanced Pro options

REASONS TO AVOID

-Some premium features free elsewhere
-Support ticket service not the quickest
If you're worried about bloating your site with too many plugins, SEOPress provides an all-in-one package for your SEO needs, including breadcrumbs, redirections, schemas, and sitemaps. You'll be equipped to optimize titles and meta descriptions, submit your sitemap to Google's index, and even check broken links, all from your WordPress dashboard.


5-RANK MATH:


One final alternative in the running for best WordPress SEO plugins is Rank Math. While it offers some similar functions as All in One SEO and Yoast SEO, it has a different look and feel from those tools and some extra features.
Rank Math has the ability to evaluate and improve page titles, meta descriptions, and keyword usage like all the best SEO plugins for WordPress. It also offers an artificial intelligence component called Content AI that analyzes existing web content and gives you suggestions on the fly to improve your content’s potential search ranking.

REASONS TO BUY:

+Totally free plugin
+Advanced install option
+Comprehensive features

REASONS TO AVOID

-No income model
-More tools than users will need
Overall, a strong tool with a very comprehensive set of features, but a caveat on how reliant you might become on it.


6-AHREFS:


Ahrefs is one of the best WordPress SEO tools for anyone from SEO experts to business owners. It allows you to audit and optimize your site, and reveals your competitor sites’ SEO performance and keywords. With these insights, you can learn what you need to do to outrank your competitors.
 PR professionals and social media managers can benefit from this type of data just as much as SEOs and content writers can, so don’t forget to share access with those teams. Understanding your backlink profile can reveal partnership opportunities and guest collaborators that could help grow traffic to your website.


7-WP META SEO:


WP Meta SEO presents itself as a SEO manager for WordPress, which is also available as both free and paid-for versions, with the specific aim of being able to bulk manage SEO information across your website. This is especially done through the free version by using a meta information manager, which allows you control over meta titles and meta descriptions.

REASONS TO BUY:

+SEO manager
+Bulk management
+Image SEO

REASONS TO AVOID

-Google keyword suggestion not included in free version
-Support is ticket system only

 The jack-of-all-trades entrepreneur or marketer who handles website, SEO, and content. The bulk editor feature can help speed up your workflow so you can spend more time crafting content to reach your audience.
Key Features of WP Meta SEO
•    Meta information bulk editor.
•    Integrates with Google Search Console for keyword suggestion features.
•    Other SEO features include a redirection manager and a sitemap generator.

8-GOOGLE XML SITEMAPS:


Many all-in-one WordPress SEO plugins will automatically create XML sitemaps for your website. However, suppose you’re not planning on using one of those tools, and you’re capable of optimizing your content without any help. In that case, you can still benefit from a plugin that takes care of generating a sitemap.
Features That Make XML Sitemaps a Great Choice:
•    It automatically generates XML sitemaps for your website.
•    It notifies search engines about updates to your website.
•    It adds your sitemaps URL to the robots.txt file.

Key Features of XML Sitemaps
•    Generates complete sitemaps.
•    Can also create HTML sitemaps.
•    Decide if you want the plugin to notify search engines every time there’s an update to your site.


9- SCHEMA SEO:


You need to use schemas, which tell Google how to interpret your content. It used to be really challenging, but if you use a plugin like Schema Pro, you can get these killer search results for all of your pages with a couple of clicks.
Instead of trying to learn and navigate the rules of the road for schema markup, you just select the type of content you’re working on, and the plugin takes it from there.


10- BROKEN LINK CHECKER:


Not only do broken links lead to a bad user experience, it actually hinders your SEO ranking. If you have a small site, it’s highly likely you can manage this on your own, but as your site’s content grows, so does its complexity. Broken Link Checker is a very useful plugin to make sure nothing gone wrong with your internal and external links.
Once the plugin has analyzed your site, you can then look at the list of faulty URLs, which you can then edit, delete, dismiss (if the plugin mistakenly tagged a live URL as a dead one for instance), or ignore.

REASONS TO BUY:

+Quick installation
+Easy to use
+Useful tool

REASONS TO AVOID

-Basic single-function tool
-False reporting not uncommon


11- W3 TOTAL CACHE:


Site speed is so important because the goal of every search engine is to retrieve sites that satisfy the searcher's query while providing a delightful user experience. W3 Total Cache improves site speed through caching, minifying, and CDN integrations which make it easier to manage all the benefits in one place on your website.
Website owners who manage lots of content on their site like gifs, videos, and images can benefit from this type of plugin because it directly impacts a major aspect of SEO ranking — site speed.

12-MONSTER INSIGHTS:


MonsterInsights is the best SEO plugin for WordPress for tracking your actual website performance and user behavior. It shows you how well your optimization efforts are working to generate more traffic and higher conversion rates.
If you’re looking for a “trail” to see how people are finding your website and why, this tool can help you enhance that experience for the visitor.


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