Professional website. Why SEO is important

SEO refers to techniques that help your website rank higher in search engine results pages (SERPs).

Simply put, if you search for a word in Google, you will see a lot of sites. Following the principles and techniques, these sites are listed on the first page of Google. One of these techniques is SEO, which helps to increase the ranking of the site. The high search of some words by users will increase the income of the first page sites to a great extent.

If you search the phrase "buying natural honey" on Google, you will find that this phrase is searched 11,000,000 times by Iranian users on Google every month. That is, 11,000,000 users are looking to use natural honey.

If a honey producer (beekeeper) has a website and works well on its SEO, it will be seen on the first page of Google. If it is in ranks 1 to 3, a large number of people who search for this word will enter the desired honey site.

Users entering the site can increase the number of natural honey customers of this producer. By placing articles about the benefits of using honey in the prevention and treatment of diseases, it can increase users' information and increase the sales of their products.

Now, if this producer, in addition to honey, also operates in the field of selling other bee products or beekeeping equipment, he will get more profit by attracting more customers and selling these products.

It should be noted that SEO is a digital traction channel to increase sales. SEO that does not increase the sales of a company, store or any other site cannot be considered SEO. seo is not just an erosion job to get a Google position!!! SEO is the art of being seen in the best place to sell. Use SEO to sell more, not to be seen in the eyes of competitors! They see you, so you don't need to spend money and increase the position of your site.

At first, it is better to make it clear that SEO does not mean deceiving or manipulating search engines, but SEO is a process that should be done to improve the user's relationship with the site.

Why should we SEO our site? Why should we care about the SEO of our site?

While paid advertising, social media, and other online platforms can generate traffic for websites, the majority of online traffic is driven by search engines.

Organic search results show us that website SEO looks more authentic to savvy searchers and gets more clicks than paid ads. For example, of all real estate searches in the United States, only 2.8% of people click on paid ads.

In short, SEO generates more traffic on mobile and desktop than any other way. SEO is also one of the only online marketing channels that, if set up correctly, can continue to be profitable over time.

If you provide great content that deserves to rank for the right keywords, your traffic will skyrocket over time, while advertising requires an ongoing budget to drive traffic to your site.

Who needs SEO site?

As consumers and customers flock to online marketplaces, business owners of even the most traditional businesses find that they need to accelerate the shift to digital marketing.

How to SEO your site?If you want to do your own SEO site, you must be trained. Without having skills and just by reading a few articles, website SEO can cause various problems on your site that may cause irreparable damage to your site. Before doing anything, it is better to get help from an SEO expert or a reputable SEO company to guide you in SEO and site optimization.

In today's competitive market, it is very important to be seen in the most comprehensive globaladvertising space, the Internet. This is done using various traction channels, including online advertising, Google advertising, social media marketing, application marketing, SEO, etc.

Why is SEO important for businesses?

With basic and targeted SEO, you can introduce people to your site who are exactly looking for you (product or service) and you can easily convert them from potential customers to actual customers.

Less expensive than other digital marketing methods

Also, you will spend much less than other digital marketing methods, but you will reach a high percentage of customers in your field.

Gaining trust and credibility

By searching on Google, the audience is looking for a solution to their problem or to meet their need, and by appearing in the Google results, you have the opportunity to solve the problem of these audience and gain their trust.

SEO and marketing

One of the most important parts of digital marketing is SEO. Most of the searches that are done are done with a commercial purpose. This means that every year people search on Google and different sites to find information about different products and services.

Being more visible and ranking higher in search results than your competitors can have a significant impact on your bottom line. Using rich information and articles related to the topic can help increase site traffic.

When people can find answers to their questions and needs on one site, they do not refer to other sites and remain on the same initial site.

Research results show that people in different countries of the world use search engines 6-7 billion times. 70-80% of users do not enter advertising links.

People who click on a link to your site and come online will cost you less to convert than people you attract through marketing.

Currently, most of the users search for the goods and services they need on mobile. According to studies, from 2015 onwards, mobile search has become more than desktop and the share of desktop among search tools has reached less than 50%.

Types of SEO

There are three types of SEO operations, which include white hat SEO, gray hat SEO, and black hat SEO.